Post by account_disabled on Jan 2, 2024 5:00:51 GMT
Almost 19 million people have purchased in an eCommerce in the last three months, according to data obtained from the ICT Equipment and Use survey published by the INE. In the last 12 months the percentage of online buyers has reached 62.6%, compared to 58.0% the previous year ; a growth that is expected to continue growing in 2020, while an unprecedented digital transformation will be experienced. With these figures on the table, at MarketingDirecto.com we have been interested in knowing what will be the main trends that will mark the future of eCommerce and what are the main challenges that brands that have not yet made the leap towards sales will face. on-line. For this reason, we have spoken with Màrius Rossell, CEO of Trilogi , an agency dedicated exclusively to the world of eCommerce that has more than 20 years of experience in this environment. If you do not see the embedded video correctly, click here . In addition, Trilogi has a differential value for its clients: the three large divisions into which it is divided. Firstly, it has a consulting division , where they help their clients define their online strategy.
The second part that makes up its business model is technology , since it is a multiplatform agency capable of installing any type of technology. “We are official Partnerships for Adobe Magento, Prestashop, LogiCommerce, Zendesk, and some Phone Number List more that will be released soon,” Rossell reveals. The third leg that makes up Trilogi is marketing , the area where they work to create awareness, traffic, sales, etc. for the brands they work with. “In addition, we have a large component in the Asian part. We opened offices in Hong Kong and Shanghai 11 years ago, where we help Western clients enter the Asian market. We have a duality between the western and eastern markets,” adds Rossell. «It is not that the sales of the brands have increased, but that there has been a transfer of new customers from offline to online» Electronic commerce in Spain, as the previous figures demonstrated, has progressed in 2020 the equivalent of the last five years, and is expected to account for 11% of total sales in 2020.
Given this new paradigm, Rossell explains that has accelerated a trend that has been seen in recent years, and it is not that brand sales have increased, but rather that there has been a transfer of new customers from offline to online. "We adapt to change, we are 65 people in the agency who we know take very good advantage of the synergies, both technical and marketing, from the east and the west and we cross information from the different divisions very well, which allows us to have a good positioning in this sense. Advertisers have to adapt. Those who were already working online have been able to get hooked on the wave of electronic commerce, but the new ones have to adapt to it in a more agile way,” asserts the expert. And at Tirilogi they work with big brands that have been working in the digital environment for years, and they have seen first-hand how “those who had their homework done, have not had to do anything; "They have taken advantage of the moment and have been able to overcome the offline problem by channeling the majority of their traffic online," says Rossell, who highlights as an example the case of the MUNICH sneaker brand, which will only have to continue doing what they have been doing.
The second part that makes up its business model is technology , since it is a multiplatform agency capable of installing any type of technology. “We are official Partnerships for Adobe Magento, Prestashop, LogiCommerce, Zendesk, and some Phone Number List more that will be released soon,” Rossell reveals. The third leg that makes up Trilogi is marketing , the area where they work to create awareness, traffic, sales, etc. for the brands they work with. “In addition, we have a large component in the Asian part. We opened offices in Hong Kong and Shanghai 11 years ago, where we help Western clients enter the Asian market. We have a duality between the western and eastern markets,” adds Rossell. «It is not that the sales of the brands have increased, but that there has been a transfer of new customers from offline to online» Electronic commerce in Spain, as the previous figures demonstrated, has progressed in 2020 the equivalent of the last five years, and is expected to account for 11% of total sales in 2020.
Given this new paradigm, Rossell explains that has accelerated a trend that has been seen in recent years, and it is not that brand sales have increased, but rather that there has been a transfer of new customers from offline to online. "We adapt to change, we are 65 people in the agency who we know take very good advantage of the synergies, both technical and marketing, from the east and the west and we cross information from the different divisions very well, which allows us to have a good positioning in this sense. Advertisers have to adapt. Those who were already working online have been able to get hooked on the wave of electronic commerce, but the new ones have to adapt to it in a more agile way,” asserts the expert. And at Tirilogi they work with big brands that have been working in the digital environment for years, and they have seen first-hand how “those who had their homework done, have not had to do anything; "They have taken advantage of the moment and have been able to overcome the offline problem by channeling the majority of their traffic online," says Rossell, who highlights as an example the case of the MUNICH sneaker brand, which will only have to continue doing what they have been doing.